CBA launches Perception Analysis findings

Earlier this month, the Cheapside Business Alliance (CBA) published the findings of its recent Perception Analysis, which aimed to gather input from local businesses on their perceptions of the Cheapside area and the role that CBA has played in the district across the past 10 years. The findings of this analysis were showcased to the

Perception Analysis

Established nearly 10 years ago through a local business vote, the Cheapside Business Alliance (CBA) represents the wonderful historic area of Cheapside and its business community. Working in collaboration with the City of London since 2015, CBA has created a range of exciting programmes and projects that are in line with the needs of the

City BIDs re-launch industry leading gift card scheme

The team behind the popular City Gift Card announced the rebranded scheme today, which aims to boost corporate and consumer uptake in the card whilst locking spend into London’s Square Mile. Delivered by the 5 City of London Business Improvement Districts (BIDs), the City Gift Card originally launched in 2020 and has already seen impressive