22 June 2021

On Monday 17 May, we headed to Tower Hill for the launch of the London Love Affair campaign with Central London Alliance.

The London Love Affair campaign, launched by the Central London Alliance, London Chamber of Commerce and Industry and Integrity International Group, features classic London street scenes and the memories people may have experienced in those locations, calling on the public to rekindle their love for the capital. As partners, Primera and its BIDs and business partnerships, including Cheapside, were mentioned in CLA Chair Tony Matharu’s opening speech, highlighted for their important role in the City’s recovery. Lord Mayor William Russell also spoke at the event, including the City Gift Card in his speech.

If you’d like to find out how your business can get involved with the London Love Affair campaign through Cheapside BA, get in touch with Claire.Dumontier-Marriage@cityoflondon.gov.uk.