The Cheapside Business Alliance (CBA) in partnership with the City of London Corporation (“the City of London’’) is committed to protecting your privacy when you use any of our services. This Privacy Notice explains how we use information about you and how we protect your privacy. If you have any concerns or questions about how we look after your personal information, please contact the City of London’s Data Protection Officer, also the Comptroller and City Solicitor, Michael Cogher, at

1. Your personal information
Personal information is anything that directly or indirectly identifies and relates to a living person, such as a name, address, telephone number, date of birth, unique identification number, photographs, video recordings (including CCTV) etc.

Some personal information is ‘special category data’ and needs more protection due to its sensitivity. This includes any information about an identifiable individual that can reveal their sexuality and sexual health, religious or philosophical beliefs, racial origin, ethnicity, physical or mental health, trade union membership, political opinion, genetic/biometric data. Personal information relating to criminal offences and convictions, although not ‘special category data’, is still sensitive in nature and merits higher protection.

2. Why do we need your personal information?
The CBA will keep you updated by sending out a monthly E newsletter, Alerts, offers and events. We will ask for your email address when you activate your Cheapside Privilege card via our website for you to receive a E newsletter, alerts or event updates. You may be asked to complete a survey for the BID and this data will not be shared with 3rd parties. The CBA also have an App that have the latest offers on it form local business. If you would like to down load the APP please visit the App store to download the Cheapside and opt in to receive the Enewsletter, alerts & events.

3. How the law allows us to use your personal information
Generally, we collect and use your personal information where you, or your legal representative, have given consent

4. Consent
Where we have consent to use your personal information for any particular reason, you have the right to remove your consent at any time. If you want to remove your consent, please contact and tell us which service you are using, so we can deal with your request.

5. Your rights regarding your personal information
The law gives you a number of rights in relation to what personal information is used by the City of London, and how it is used. These rights are listed below, and full details can be found in the City of London’s Data Subject Rights Policy, LINK.

You can ask us to:

  • provide you with a copy of the personal information that we hold about you;
  • correct personal information about you which you think is inaccurate;
  • delete personal information about you if you think we no longer should be using it;
  • stop using your personal information if you think it is wrong, until it is corrected;
  • transfer your personal information to another provider in a commonly used format;
  • not use automated decision-making processes to make decisions about you

6. Who do we share your personal information with?
In some circumstances, we use other organisations to either store personal information or use it to help deliver our services to you. Where we have these arrangements, there is always an agreement in in place to make sure that the organisation complies with data protection law.

Sometimes we have a legal duty to provide personal information to other organisations.

We may also share your personal information when we consider/believe that there is a good reason to do so, which is more important than protecting your privacy. This doesn’t happen often, but in these circumstances, we may share your information:

  • to find and stop crime and fraud;

For these reasons, the risk must be serious before we can override your right to privacy.

7. How do we protect your personal information?We have a legal duty to make sure we hold your personal information (on paper and electronically) in a secure way, and to only make it available to those who have a right to see them. Examples of our security include:

  • Encryption, meaning that information is hidden so that it cannot be read without special knowledge (such as a password).
  • Pseudonymisation, meaning that we will use a different name or identifier to hide parts of your personal information from view. This means that someone outside of the City of London could work on your information for us without ever knowing it was yours
  • Controlling access to systems and networks allows us to stop people who are not allowed to view your personal information from getting access to it
  • Training for our staff allows us to make them aware of how to handle personal information, and how and when to report when something goes wrong
  • Regular testing of our technology and ways of working, including keeping up to date on the latest security updates (commonly called patches).

8. Information outside of the European Union
The majority of personal information is stored on systems in the UK or EU. However, there are some occasions where your information may leave the UK/EU either in order to get to another organisation, or where it is stored in a system outside of the EU.

We have additional protections on your personal information if it leaves the UK ranging from secure ways of transferring data to ensuring we have a robust contract in place with that third party.

9. How long do we keep your personal information?
We will only hold your personal information for as long as you constant to be part of the Cheapside Business Alliance (CBA)

10. Further advice?
For independent advice about data protection, privacy and data sharing issues, you can contact the Information Commissioner’s Office (ICO) at:

Information Commissioner’s Office
Wycliffe House
Water Lane
Cheshire SK9 5AF

Tel: 0303 123 1113 (local rate) or 01625 545 745 if you prefer to use a national rate number.

Alternatively, visit or email