If you’re a hospitality, retail, or leisure business in the Cheapside area, we want you to get involved in the City of London Nocturne!
Cheapside Business Alliance are pleased to be a partner of the City of London Nocturne, a festival of bike racing in the heart of Cheapside on 12-13th June 2026. Racers of all ages and abilities compete through the day and into the night on a spectacular two-day inner-city circuit, set against a street party backdrop of live music, food stalls and entertainment.
With an estimated target audience of 50,000+ spectators across the two days, we want as many of our local hospitality, retail, and leisure businesses to get involved and benefit from the events.
How to Get Involved – Our goal is to create a festival atmosphere around the race circuit, whilst creating a positive economic impact for local businesses from visitors and spectators.
1. Activations & Offers
We are aiming to create a festival atmosphere around the race circuit, your business can get involved in the event experience by creating a pop up or cycling themed activation. We are also inviting all retail, food or drink promotions, offers or discounts to celebrate the events on the day.
2. Digital Event Guide
All offers, activations and promotions from local businesses will be featured in a digital event map to guide people to the businesses around the race circuit.
3. Promotion
We are keen to collaborate with local businesses to promote the event and your involvement across social media and relevant channels.
Please email Matteo at matteo@incheapside.com if you’d like to get involved or find out more.