What we do

Our marketing strategy focuses on elevating the profile of Cheapside through engaging activities for local workers and visitors. This raises awareness, drives engagement, and showcases the vibrant and dynamic attributes of the area.  

Our approach aims to promote Cheapside’s identity as an iconic cultural destination to visitors and workers through a strong events and promotional programme. We will build and curate partnerships that are vital to the success of this aim.

Our spotlight programmes that we will deliver over 2025-2030 are to: 

• Deliver an extensive calendar of seasonal events and activations to promote Cheapside, enhance footfall and encourage a community atmosphere. 

• Work in partnership with the other City BIDs on campaigns and schemes that lock spend into the Square Mile and drive economic growth – e.g. the City Gift Card and digital loyalty schemes.   

• Deliver unique activities to enhance the employee experience in Cheapside. This will include guided walking tours, live music and a wide range of pop-up activations. 

• Provide data insights for Cheapside businesses, including footfall, visitor spend and dwell time. Through this we will be able to capitalise on our strengths and identify development opportunities, benchmarking against other areas of London. 

• Publish Cheapside Area Guide and maps and utilise the Cheapside BID website as a hub for promoting local events, news, and activities. 

• Explore the activation of vacant spaces and shops across Cheapside to create unique visitor experiences. 

• Share vital communications with local businesses on events, activations, and opportunities. 

• Partner with local and national agencies and publications to promote Cheapside on a wider level. 
   

These activities are overseen by our Tourism & Marketing Steering Group.

Find out more in our 2025-2030 Business Plan here. 

In 2024/25: